Human communication has changed over time. The rapid pace of change has never been greater than in the past century. In the 1960s, Canadian media scholar Marshall McLuhan came to fame in his analysis of pop culture particularly in relation to the advent of the digital age and ubiquity of…

Hey and welcome to my mass communication media blog. If you like what you see, take a look at my other posts and kindly share my links with others to enjoy. All of us have the potential to be impacted by mass communications, sometimes we can be greatly affected and…

Two Steps (Theory) to Avoid Fake News — Hey Millennials and GenZ’rs, Like me, I’m sure you are bombarded with news stories vying for your attention any time you are using a digital device. It’s quite maddening that a significant amount of this media is fake news and propaganda — trying to get you to like, buy or…

Don’t Get Stuck — Hypodermic Needle Theory Explained Hey Friends – You’re here, so you’re probably like me and immersed in the world of social media. This is the place where we engage with our friends and family and get much of our information. …

Hallmark is at the top of the leaderboard when it comes to incorporating emotional appeal into their advertisements. …

TikTok is one of the fastest growing social media platforms in the world. As the leading destination for short-form mobile video, it is the number one downloaded app of 2020. The platform has skyrocketed in popularity and boasts 800 million monthly active users worldwide. TikTok’s growth shows no signs of…

A social media management tool is software designed to simplify the process of planning out social content across platforms and campaigns. Social media management tools allow you to “publish to, monitor, and manage one or more of your social media networks from one interface” (Cockburn). …

If you’ve ever been to Gainesville, then you’ve seen the “scooter culture” that exists at the University of Florida. Collin Austin, founder of New Scooters 4 Less (NS4L), opened shop in early 2004 with a solution to combat the hassle of public transportation. Prior to starting his entrepreneurial ways, Collin…

Looking for ways to expand your social strategy? Go niche! Niche platforms are specifically targeted social media networks that connect people with common interests. They are home to users who desire to interact with like-minded individuals that share the same interests, hobbies, and passions (Koksal, 2019). …